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PR + Social Media Summit Wrap Up

Recently, I attended Social Media Club Milwaukee’s (@socialmediaclub) PR + Social Media Summit (#PRSMS) at the University of Wisconsin – Whitewater (@UWWhitewater). The all-day summit featured keynote speakers from Southwest Airlines and Harley Davidson, and a plethora of other experienced PR professionals from Wisconsin and Illinois. With such a wide array of knowledgeable speakers, I [...]

Social Media in the Education Market

On October 15th, I had the opportunity to co-present the “Social Media in the Education Market: New Ways to Build Your Brand” webinar, along with the super-smart and super-talented Sandy Fivecoat of WeAreTeachers. Huge thanks to MDR for hosting the event.

In reviewing the questions posed during the [...]

PR is More Than Publicity

It seems everyone is talking about social media. Journalists are all a-Twitter, business conferences now include sessions about “being social,” and a few colleges even offer a social media degree. But looking beyond the hype, companies need to view social media from a pragmatic perspective.

Although social media can transform the way we do [...]