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How to Put Your Best Foot Forward When Applying to Award Programs

There are several award programs in the education industry that highlight organizations, products and services, and many call for entries in the early Spring. With this in mind, we wanted to share a few tips to help your company put its best foot forward throughout the application process.

1. Create a checklist or grid [...]

The Bottom Line: Why price matters in marketing communications

How much is it? That’s usually the first question out of our mouths when we read about a new, “must have” product. So why the growing trend to remove pricing information from Web sites, product flyers, catalogs, and news releases?

We always encourage our clients to include pricing in their news releases, but some companies have [...]