Brittany Dorfner • 08-16-10
Just behind Google, Facebook is the most trafficked website in the world, according to Alexa.com. With such powerful appeal, it’s important to consider Facebook in overall marketing plans. Facebook can be used to leverage and build upon your existing customer relationships through engaging content. Creating a Facebook page will expose your organization to fans’ networks, [...]
Brittany Dorfner • 07-30-10
The final post in this four-part series addresses the future of social media, as discussed during the Social Media Success Summit by Steve Rubel, SVP, Director of Insights for Edelman Digital. Since technologies are always evolving, Rubel suggested it’s wrong to ask what’s the next Twitter or Facebook. To illustrate his point, he shared a [...]
Brittany Dorfner • 07-29-10
As noted in a previous post, some tech experts dub Foursquare as “the next Twitter.” During the Social Media Success Summit, Tristan Walker (@tristanwalker) of Foursquare and Andrew Mason (@andrewmason) of Groupon shared tips on how to bring satisfied customers repeatedly back to your business.
If you don’t know what Foursquare is, check out our post [...]
Brittany Dorfner • 07-27-10
In my last post, I addressed the importance of setting goals when considering a social media campaign, and shared tips on how to monitor conversations, build your following and find potential customers via Twitter.
Moving away from implementation, today’s post focuses on Jason Falls’ (@JasonFalls) presentation “Five Ways to Measure Social Media Success,” zeroing in on [...]
Brittany Dorfner • 05-28-10
Recently, I attended Social Media Boot Camp, hosted by Ragan Communications. The all-day workshop focused on many aspects of social media, including its role in crisis communications. In a world of instant communication, it’s crucial to have a crisis communications plan that includes social media, and addresses the chain of command (i.e., who will respond, [...]
Charlene Blohm • 05-18-10
Celebrating innovation and growth in the education market, the Software & Information Industry Association (SIIA) recently announced the finalists for the Innovation Incubator Program. Participating organizations will be highlighted at the annual Ed Tech Industry Summit, sponsored by SIIA, May 23-25, at the Palace Hotel in San Francisco.
The Innovation Incubator Program connects the developers of [...]
Charlene Blohm • 04-27-10
This is the 16th year of the Annual Best Educational Software Awards (BESSIES), sponsored by the ComputED Learning Center, San Diego’s leading computer education resource, and The ComputED Gazette. Targeting innovative and content-rich programs and websites that provide parents and teachers with the technology to foster educational excellence, the program selects winners from titles submitted [...]
Charlene Blohm • 04-21-10
"Mascow-in-Chief"
Six years ago this month, we completed the process of relocating CB&A’s offices from San Antonio, Texas, to our current location in Cottage Grove, Wis., just 10 miles from Madison. To note the occasion, “Daisy” became CB&A mascot-in-chief as we shared news of our move with the ed trade press and members of our [...]
Kristen Plemon • 04-19-10
When helping clients and colleagues to understand and navigate the world of social media, we suggest a three-step process:
1) Â Listen to and learn from online conversations related to your business, industry and customers.
2) Â Participate in online conversations with core audiences.
3) Â Regularly measure the results to determine success, or to adjust strategies and tactics as needed.
To [...]
The Four P’s of Successful Online Customer Engagement
When helping clients and colleagues to understand and navigate the world of social media, we suggest a three-step process:
1) Â Listen to and learn from online conversations related to your business, industry and customers.
2) Â Participate in online conversations with core audiences.
3) Â Regularly measure the results to determine success, or to adjust strategies and tactics as needed.
To [...]