The state of the Public Relations art is transforming rapidly from a print-based endeavor to one that embraces all the new communication tools now available through the Internet, including e-mail, blogs, web-based newsrooms, and the wide array of social media tools known as Web 2.0. Our rationale? As practitioners, we must adapt to this Brave New World, or find another line of work.
Visibility Matters will explore this evolution of the communications landscape, and its ramifications for the future of the industry. Among other things, of course.
Authors
"Green" Word Processor
Visibility Matters is written by several members of the C. Blohm & Associates, Inc., team, including Charlene Blohm, Kristen Plemon, Sandy Fash, Emily Embury, and Brittany Dorfner.
As a public relations firm specializing in the education industry, we make it our business to know the preK-20 market inside and out, and to use an array of communication tools to inform the people – journalists, educators, administrators, parents, and potential investors – who directly influence the audiences our clients need to reach.