Think like your reader. Why should they care? That’s the most important tip for corporate blogging and driving more people to your blog. In our earlier posts, To Blog or not to Blog and How to Start a Corporate Blog, we explored the value of establishing a company blog, and provided helpful tips on [...]
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Corporate blogging is not about jumping on the bandwagon. It’s about developing a deeper relationship with your customers and other key audiences by being open, engaging in a dialogue, and showing the human side of the company. In To Blog or not to Blog, I shared the benefits of corporate blogging and the [...] Is a blog right for your company? Establishing a corporate blog can be a valuable investment of time and resources, if it’s done correctly. According to the Technorati State of the Blogosphere 2008 report, more than 50 percent of Internet users in the United States read blogs, making it one of the mostly widely used forms [...] |
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Dealing With Negative Comments in Social Media – and Calming Your Fears
Negative comments are inevitable – whether or not your company is engaged in social media. At some point, if they haven’t already, people will post unfavorable remarks about your company somewhere online.
Fear of negative comments often holds companies back from using social media, but moving quickly to address such comments is a primary [...]