When helping clients and colleagues to understand and navigate the world of social media, we suggest a three-step process:
1) Â Listen to and learn from online conversations related to your business, industry and customers.
2) Â Participate in online conversations with core audiences.
3) Â Regularly measure the results to determine success, or to adjust strategies and tactics as needed.
To [...]
The Four P’s of Successful Online Customer Engagement
When helping clients and colleagues to understand and navigate the world of social media, we suggest a three-step process:
1) Â Listen to and learn from online conversations related to your business, industry and customers.
2) Â Participate in online conversations with core audiences.
3) Â Regularly measure the results to determine success, or to adjust strategies and tactics as needed.
To [...]