Recently, I sat in on the “Social Media for Business” conference call with Peter Shankman (@skydiver), founder of Help A Reporter Out (HARO), and Chris Brogan (@chrisbrogan), president of New Marketing Labs, as they discussed best practices for using social media in business.
The focus was on three key uses of social media: building your brand, [...]
The Four P’s of Successful Online Customer Engagement
When helping clients and colleagues to understand and navigate the world of social media, we suggest a three-step process:
1) Â Listen to and learn from online conversations related to your business, industry and customers.
2) Â Participate in online conversations with core audiences.
3) Â Regularly measure the results to determine success, or to adjust strategies and tactics as needed.
To [...]