Recently, I attended Social Media Boot Camp, hosted by Ragan Communications. The all-day workshop focused on many aspects of social media, including its role in crisis communications. In a world of instant communication, it’s crucial to have a crisis communications plan that includes social media, and addresses the chain of command (i.e., who will respond, [...]
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Dealing With Negative Comments in Social Media – and Calming Your Fears
Negative comments are inevitable – whether or not your company is engaged in social media. At some point, if they haven’t already, people will post unfavorable remarks about your company somewhere online.
Fear of negative comments often holds companies back from using social media, but moving quickly to address such comments is a primary [...]