Categories

Where To Find Us

CBA HOme

Facebook logo     Twitter CBlohmAssoc     Charlene Blohm

Spread the Word

Add to Technorati Favorites

The Bottom Line: Why price matters in marketing communications

How much is it? That’s usually the first question out of our mouths when we read about a new, “must have” product. So why the growing trend to remove pricing information from Web sites, product flyers, catalogs, and news releases?

We always encourage our clients to include pricing in their news releases, but some companies have [...]

How to Start a Corporate Blog

Corporate blogging is not about jumping on the bandwagon.  It’s about developing a deeper relationship with your customers and other key audiences by being open, engaging in a dialogue, and showing the human side of the company.  In To Blog or not to Blog, I shared the benefits of corporate blogging and the [...]