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The Life and Death of Web 2.0

Edublogger Adam Bellow held a memorial service for the term “Web 2.0″ at the 2010 ISTE Conference as part of his session titled eduTecher’s 10 Web Tools To Make Your Classroom Rock.  In support of his effort to “bury the term once and for all,” Adam contributed this guest post to summarize his ISTE presentation [...]

Tweet for Ed Tech this Wednesday

On Wednesday, May 12th, join ed tech advocates nationwide for a day of tweeting and blogging to support education technology.  Spearheaded by the Ed Tech Action Network (ETAN), this initiative aims to support ongoing efforts to advance the cause of education technology funding at the federal level.

Funding for classroom technology is in jeopardy.  With the [...]

The Tech Commandments

According to author Adam Bellow, The Tech Commandments are a reaction to what he has seen and experienced in schools over his several years as a technology training specialist.  We got connected with Adam through Twitter, and he graciously gave us permission to share a condensed version of these commandments with our readers.

Training is Essential
Providing [...]

Ed Tech Funding Update From CoSN 2010

As my colleague Emily Embury noted in her blog entry on ed tech policies, it’s an interesting time in education. With Race to the Top and Investing in Innovation (i3) funding included in the 2009 American Recovery and Reinvestment Act (ARRA), the federal government is making an unprecedented investment in schools. Continuing this trend, the Obama [...]

How to Put Your Best Foot Forward When Applying to Award Programs

There are several award programs in the education industry that highlight organizations, products and services, and many call for entries in the early Spring. With this in mind, we wanted to share a few tips to help your company put its best foot forward throughout the application process.

1. Create a checklist or grid [...]

The Bottom Line: Why price matters in marketing communications

How much is it? That’s usually the first question out of our mouths when we read about a new, “must have” product. So why the growing trend to remove pricing information from Web sites, product flyers, catalogs, and news releases?

We always encourage our clients to include pricing in their news releases, but some companies have [...]

Educators’ Use of Social Networking and Content-Sharing Tools

We had the opportunity to participate in a Webinar hosted by MMS Education, edWeb.net and MCH, Inc. on Nov. 4, 2009, where they discussed the findings of their new Survey of K-12 Educators on Social Networking.

The survey was distributed to 82,000 teachers, librarians/media specialists and principals, with a 1.6 percent response rate. Focusing [...]

EdNET Keynote Draws Attention to New Administration’s Education Focus

During EdNET 2009, we were able to hear James Shelton, Assistant Deputy Secretary for the Office of Innovation and Improvement (OII) for the U.S. Department of Education, give the conference’s keynote presentation. Throughout his address, Shelton discussed the areas the current administration aims to focus on in the next three years, and how these focus [...]

You Can’t Win Unless You Enter

There are several award programs in the education industry offering companies and organizations a chance to stand in the spotlight. One of the most widely known programs is the CODiE Awards, sponsored by the Software & Information Industry Association (SIIA).

Celebrating its 25th anniversary this year, the CODiE Awards program recognizes the software and information industry’s [...]

Two School Districts Hit Major Milestone, Streaming More than 1 Million Videos

We recently wrote a guest post for Ken Royal’s blog, The Educators’ Royal Treatment, about these two amazing districts, and thought we would share the news with our Visibility Matters readers, too.  (Full disclosure: Discovery Education is a C. Blohm & Associates client.)

KRLN and Discovery Education Honor NISD

Northside Independent School District in [...]