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Ten Core Elements of Facebook Marketing Success

Brittany Dorfner • 08-16-10

Just behind Google, Facebook is the most trafficked website in the world, according to Alexa.com. With such powerful appeal, it’s important to consider Facebook in overall marketing plans. Facebook can be used to leverage and build upon your existing customer relationships through engaging content. Creating a Facebook page will expose your organization to fans’ networks, [...]

August 16th, 2010 | Tags: , , , , | Category: Public Relations, Visibility | Leave a comment

Educators’ Use of Social Networking and Content-Sharing Tools

Sandy Fash • 11-17-09

We had the opportunity to participate in a Webinar hosted by MMS Education, edWeb.net and MCH, Inc. on Nov. 4, 2009, where they discussed the findings of their new Survey of K-12 Educators on Social Networking.

The survey was distributed to 82,000 teachers, librarians/media specialists and principals, with a 1.6 percent response rate. Focusing [...]

November 17th, 2009 | Tags: , , , , , , , | Category: Ed Tech | One comment

How To: Build Your Brand Using Social Media

Brittany Dorfner • 09-02-09

Recently, I sat in on the “Social Media for Business” conference call with Peter Shankman (@skydiver), founder of Help A Reporter Out (HARO), and Chris Brogan (@chrisbrogan), president of New Marketing Labs, as they discussed best practices for using social media in business.

The focus was on three key uses of social media: building your brand, [...]

September 2nd, 2009 | Tags: , , , , , , | Category: Public Relations, Visibility | Leave a comment