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How much is it? That’s usually the first question out of our mouths when we read about a new, “must have” product. So why the growing trend to remove pricing information from Web sites, product flyers, catalogs, and news releases? We always encourage our clients to include pricing in their news releases, but some companies have [...] During the National Educational Computing Conference (NECC), the CB&A team hosted a series of Publishers’ Roundtable discussions. These brainstorming sessions focused on how educational marketers can expand their current marketing efforts and generate a greater return on investment by tapping into the new (and often customized) programs, products and services offered by the market’s leading [...] |
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