Recently, I attended Social Media Boot Camp, hosted by Ragan Communications. The all-day workshop focused on many aspects of social media, including its role in crisis communications. In a world of instant communication, it’s crucial to have a crisis communications plan that includes social media, and addresses the chain of command (i.e., who will respond, [...]
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How much is it? That’s usually the first question out of our mouths when we read about a new, “must have” product. So why the growing trend to remove pricing information from Web sites, product flyers, catalogs, and news releases? We always encourage our clients to include pricing in their news releases, but some companies have [...] An article in the Aug. 17 edition of the Wall Street Journal sheds light on the use of public relations as a recruitment tool for schools. Stephanie Simon reports that urban districts are employing public relations to dissuade students (and their parents) from fleeing to charter schools, private schools, and suburban districts that offer open [...] Think like your reader.  Why should they care?  That’s the most important tip for corporate blogging and driving more people to your blog.  In our earlier posts, To Blog or not to Blog and How to Start a Corporate Blog, we explored the value of establishing a company blog, and provided helpful tips on [...] Corporate blogging is not about jumping on the bandwagon.  It’s about developing a deeper relationship with your customers and other key audiences by being open, engaging in a dialogue, and showing the human side of the company.  In To Blog or not to Blog, I shared the benefits of corporate blogging and the [...] Several years ago I had the pleasure of enjoying a tasty dinner (with a fun bit of dancing following dessert) at a Cuban restaurant in Orlando with a young editor who would later become the #2 editor at an education trade publication. I didn’t know my dinner companion well at the time, but during our [...] Communication - a lot gets said, but it doesn’t all necessarily get through.  With so many voices to listen to, how do we ensure that our message is heard? Visibility matters if you’re trying to compete in today’s uncertain marketplace; this forum will focus on the tools and techniques that enable PR professionals to entice the [...] |
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Dealing With Negative Comments in Social Media – and Calming Your Fears
Negative comments are inevitable – whether or not your company is engaged in social media. At some point, if they haven’t already, people will post unfavorable remarks about your company somewhere online.
Fear of negative comments often holds companies back from using social media, but moving quickly to address such comments is a primary [...]