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How have public relations metrics changed with the advent of social media? Katie Paine of KDPaine & Partners addressed this question during a professional development workshop at the 2009 PRSA International Conference. Paine began her presentation with some statistics: 91 percent of Inc. 500 companies are using social media – however, 38 percent are not monitoring their [...] If a picture is worth a thousand words, then imagine the impact of a video. During the 2009 Public Relations International Conference, Laura Sturaitis of BusinessWire and Greg Jarboe of SEO-PR discussed the use of multimedia as a way to increase news announcement visibility. Search engine optimization efforts often focus on Google, but a substantial number of searches [...] Ninety percent of journalists rely on online search engines to perform key elements of their job, whether researching a story, locating a subject matter expert, or researching a word’s precise meaning. As newsrooms reduce their staff, journalists are writing more articles with less time and fewer resources, making it ever more critical that companies and [...] Last week I attended the 2009 Public Relations Society of America International Conference (PRSA) in San Diego. More than 3,000 public relations professionals from around the world attended the conference, which is the industry’s largest annual learning and networking event. This year’s theme, “Delivering Value” celebrates public relations as a driver of business outcomes critical [...] |
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