The countdown has begun to ISTE 2010. Now in its 31st year, the annual conference for the International Society for Technology in Education boasts a variety of professional development and collaborative networking events, including more than 600 hands-on and formal sessions fostering the use of technology across the curriculum. As many of our clients [...]
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Educators gathered during the CoSN 2010 Conference to discuss Twitter use in K-12 education. Twitter’s user base grew to more than 75 million subscribers in 2009, with its number of unique visitors increasing by 1,382% from 2008. Through its explosive growth and mainstream acceptance over the past two years, Twitter now offers schools and [...]
There are several award programs in the education industry that highlight organizations, products and services, and many call for entries in the early Spring. With this in mind, we wanted to share a few tips to help your company put its best foot forward throughout the application process. 1. Create a checklist or grid [...] How much is it? That’s usually the first question out of our mouths when we read about a new, “must have” product. So why the growing trend to remove pricing information from Web sites, product flyers, catalogs, and news releases? We always encourage our clients to include pricing in their news releases, but some companies have [...] In an earlier post titled, “Getting Ready for NECC,” it was noted that conferences are one of the few places for companies, customers and media to meet in person. In a venue where it’s possible to meet all of your key audiences at once, it’s important for companies to seize the opportunity to pitch new [...] Think like your reader.  Why should they care?  That’s the most important tip for corporate blogging and driving more people to your blog.  In our earlier posts, To Blog or not to Blog and How to Start a Corporate Blog, we explored the value of establishing a company blog, and provided helpful tips on [...] |
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The Four P’s of Successful Online Customer Engagement
When helping clients and colleagues to understand and navigate the world of social media, we suggest a three-step process:
1) Â Listen to and learn from online conversations related to your business, industry and customers.
2) Â Participate in online conversations with core audiences.
3) Â Regularly measure the results to determine success, or to adjust strategies and tactics as needed.
To [...]