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Educators gathered during the CoSN 2010 Conference to discuss Twitter use in K-12 education. Twitter’s user base grew to more than 75 million subscribers in 2009, with its number of unique visitors increasing by 1,382% from 2008. Through its explosive growth and mainstream acceptance over the past two years, Twitter now offers schools and [...]
There are several award programs in the education industry that highlight organizations, products and services, and many call for entries in the early Spring. With this in mind, we wanted to share a few tips to help your company put its best foot forward throughout the application process. 1. Create a checklist or grid [...] How much is it? That’s usually the first question out of our mouths when we read about a new, “must have” product. So why the growing trend to remove pricing information from Web sites, product flyers, catalogs, and news releases? We always encourage our clients to include pricing in their news releases, but some companies have [...] In an earlier post titled, “Getting Ready for NECC,” it was noted that conferences are one of the few places for companies, customers and media to meet in person. In a venue where it’s possible to meet all of your key audiences at once, it’s important for companies to seize the opportunity to pitch new [...] Think like your reader. Why should they care? That’s the most important tip for corporate blogging and driving more people to your blog. In our earlier posts, To Blog or not to Blog and How to Start a Corporate Blog, we explored the value of establishing a company blog, and provided helpful tips on [...] Corporate blogging is not about jumping on the bandwagon. It’s about developing a deeper relationship with your customers and other key audiences by being open, engaging in a dialogue, and showing the human side of the company. In To Blog or not to Blog, I shared the benefits of corporate blogging and the [...] |
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Dealing With Negative Comments in Social Media – and Calming Your Fears
Negative comments are inevitable – whether or not your company is engaged in social media. At some point, if they haven’t already, people will post unfavorable remarks about your company somewhere online.
Fear of negative comments often holds companies back from using social media, but moving quickly to address such comments is a primary [...]