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Brittany Dorfner • 08-16-10
Just behind Google, Facebook is the most trafficked website in the world, according to Alexa.com. With such powerful appeal, it’s important to consider Facebook in overall marketing plans. Facebook can be used to leverage and build upon your existing customer relationships through engaging content. Creating a Facebook page will expose your organization to fans’ networks, [...]
Brittany Dorfner • 07-30-10
The final post in this four-part series addresses the future of social media, as discussed during the Social Media Success Summit by Steve Rubel, SVP, Director of Insights for Edelman Digital. Since technologies are always evolving, Rubel suggested it’s wrong to ask what’s the next Twitter or Facebook. To illustrate his point, he shared a [...]
Brittany Dorfner • 07-29-10
As noted in a previous post, some tech experts dub Foursquare as “the next Twitter.” During the Social Media Success Summit, Tristan Walker (@tristanwalker) of Foursquare and Andrew Mason (@andrewmason) of Groupon shared tips on how to bring satisfied customers repeatedly back to your business.
If you don’t know what Foursquare is, check out our post [...]
Brittany Dorfner • 07-27-10
In my last post, I addressed the importance of setting goals when considering a social media campaign, and shared tips on how to monitor conversations, build your following and find potential customers via Twitter.
Moving away from implementation, today’s post focuses on Jason Falls’ (@JasonFalls) presentation “Five Ways to Measure Social Media Success,” zeroing in on [...]
Emily Embury • 06-10-10
Dubbed “the next Twitter” by some tech experts, Foursquare is a location-based social networking website that tracks its users’ whereabouts as they “check-in” on their smartphones from wherever they happen to be. Users can then elect to share this information, along with comments on the places they visit, with friends and colleagues on Foursquare, [...]
Brittany Dorfner • 05-28-10
Recently, I attended Social Media Boot Camp, hosted by Ragan Communications. The all-day workshop focused on many aspects of social media, including its role in crisis communications. In a world of instant communication, it’s crucial to have a crisis communications plan that includes social media, and addresses the chain of command (i.e., who will respond, [...]
Charlene Blohm • 05-19-10
The Ed Tech Industry Summit, sponsored by the Software & Information Industry Association (SIIA), is the industry conference for the K-12 and postsecondary education technology marketplace. Â Here’s a sampling of the session topics and speakers for the conference, “Going Mobile and Global,” to be held May 23-25 at the Palace Hotel in San Francisco.
Trends in [...]
Kristen Plemon • 04-19-10
When helping clients and colleagues to understand and navigate the world of social media, we suggest a three-step process:
1) Â Listen to and learn from online conversations related to your business, industry and customers.
2) Â Participate in online conversations with core audiences.
3) Â Regularly measure the results to determine success, or to adjust strategies and tactics as needed.
To [...]
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The Four P’s of Successful Online Customer Engagement
When helping clients and colleagues to understand and navigate the world of social media, we suggest a three-step process:
1) Â Listen to and learn from online conversations related to your business, industry and customers.
2) Â Participate in online conversations with core audiences.
3) Â Regularly measure the results to determine success, or to adjust strategies and tactics as needed.
To [...]