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Survey Results: Twitter Use in K-12 Education

Emily Embury • 03-08-10

Every year CB&A conducts a Birds-of-a-Feather Roundtable during the annual CoSN conference. For those of you unfamiliar with CoSN, it’s a professional organization for school district technology leaders. The roundtable sessions are designed to give participants the opportunity to connect with their peers and industry experts to discuss current issues, hot topics and [...]

March 8th, 2010 | Tags: , , | Category: Ed Tech | 2 comments

Deploying Social Media in 2010

Brittany Dorfner • 01-11-10

Looking back on 2009, was your company innovative in terms of online networking, or more of a social novice? If last year was your time to learn more about social media, then 2010 provides an opportunity to put your new-found expertise to the test.

As the new year begins, apply what you’ve learned towards planning the [...]

January 11th, 2010 | Tags: , | Category: Public Relations, Visibility | Leave a comment

Public Relations’ Role in the Corporate Twittersphere

Brittany Dorfner • 11-13-09

As people turn toward Twitter to build their personal and professional brands, one practice that’s sparked some controversy throughout the Twittersphere is ghost tweeting.

Ghost-written celebrity biographies are commonplace, but hiring someone to tweet on your behalf is a hot topic among Twitter users.  The controversy stems from the notion that Twitter (and other social networks) [...]

November 13th, 2009 | Tags: , , , , | Category: Public Relations, Visibility | Leave a comment

Social Media in the Education Market

Charlene Blohm • 10-20-09

On October 15th, I had the opportunity to co-present the “Social Media in the Education Market: New Ways to Build Your Brand” webinar, along with the super-smart and super-talented Sandy Fivecoat of WeAreTeachers. Huge thanks to MDR for hosting the event.

In reviewing the questions posed during the [...]

October 20th, 2009 | Tags: , , , | Category: Visibility | Leave a comment

How To: Build Your Brand Using Social Media

Brittany Dorfner • 09-02-09

Recently, I sat in on the “Social Media for Business” conference call with Peter Shankman (@skydiver), founder of Help A Reporter Out (HARO), and Chris Brogan (@chrisbrogan), president of New Marketing Labs, as they discussed best practices for using social media in business.

The focus was on three key uses of social media: building your brand, [...]

September 2nd, 2009 | Tags: , , , , , , | Category: Public Relations, Visibility | Leave a comment

Dealing With Negative Comments in Social Media – and Calming Your Fears

Kristen Plemon • 08-30-09

Negative comments are inevitable – whether or not your company is engaged in social media. At some point, if they haven’t already, people will post unfavorable remarks about your company somewhere online.

Fear of negative comments often holds companies back from using social media, but moving quickly to address such comments is a primary [...]

August 30th, 2009 | Tags: , , , , , , | Category: Public Relations, Visibility | One comment

Lights, Camera, Action - Preparing for Video Interviews

Brittany Dorfner • 07-28-09

With Web-based social media platforms increasing their dominance as inexpensive marketing tools, it’s important for companies to consider adding more multimedia to their Web sites, existing social networks, and press materials.  Producing short, informative videos is an easy and inexpensive way to bolster your online content. Videos can provide viewers with simple, to-the-point explanations of your [...]

July 28th, 2009 | Tags: , | Category: Public Relations, Visibility | Leave a comment

Three Key Tips to Remember When Engaging in Social Media

Brittany Dorfner • 07-13-09

After participating in Hubspot’s Using Social Media for Lead Generation webinar, hosted by Rick Burnes, Hubspot Marketing Manager, I came away with three key tips for anyone engaging in social media, which could be summarized in this simple observation:  Take your in-person networking skills and deploy them in the social media sphere.  More specifically:

Listen, listen, [...]

July 13th, 2009 | Tags: , | Category: Public Relations, Visibility | Leave a comment

Using Social Media Effectively to Engage and Inspire

Kristen Plemon • 06-26-09

Looking for examples of how to use social media to engage and collaborate with your customers and other target audiences?  PBS FRONTLINE’s Digital Nation project provides a great example of how organizations can get people involved and create meaningful user experiences that contribute to the growth and recognition of a brand.

Digital Nation is a multi-platform [...]

June 26th, 2009 | Tags: , , | Category: Ed Tech, Public Relations, Visibility | Leave a comment