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PRSA 2009: The Value of Online Video

If a picture is worth a thousand words, then imagine the impact of a video.  During the 2009 Public Relations International Conference, Laura Sturaitis of BusinessWire and Greg Jarboe of SEO-PR discussed the use of multimedia as a way to increase news announcement visibility.

Search engine optimization efforts often focus on Google, but a substantial number of searches [...]

Lights, Camera, Action - Preparing for Video Interviews

With Web-based social media platforms increasing their dominance as inexpensive marketing tools, it’s important for companies to consider adding more multimedia to their Web sites, existing social networks, and press materials.  Producing short, informative videos is an easy and inexpensive way to bolster your online content. Videos can provide viewers with simple, to-the-point explanations of your [...]

Two School Districts Hit Major Milestone, Streaming More than 1 Million Videos

We recently wrote a guest post for Ken Royal’s blog, The Educators’ Royal Treatment, about these two amazing districts, and thought we would share the news with our Visibility Matters readers, too.  (Full disclosure: Discovery Education is a C. Blohm & Associates client.)

KRLN and Discovery Education Honor NISD

Northside Independent School District in [...]