In a few short months, the leaders of the education industry will gather in San Antonio for ISTE, one of the largest education technology conferences. Your attendance positions your company to take your sales and education PR goals to the next level while meeting the best and brightest minds in education. So, how and when do you begin planning for such an important event?
If you do not already have your ISTE experience mapped out, it’s time to get going! There are a variety of avenues to take when putting together your ISTE game plan. To start, you must determine your overall goal for conference attendance. Whether it’s to launch an education PR campaign, acquire leads, sell more things to more people or simply explore the edtech market, all your planning should be designed as a blueprint to achieve your end goal.
During the conference, it is time to put your planning into action. Presentations, scheduled and impromptu meetings and networking opportunities happen fast. It’s important to know how you want to spend your time to reach the goal you set established before arriving in San Antonio.
Once ISTE wraps up, your hard work isn’t done yet. All of the meetings, business cards and after hour cocktails now have to be turned into prospects, business partnerships and media coverage.
The key to succeeding is a well-developed conference strategy that begins with preparing now. We can help.
Let us help you capitalize on your conference investment with our 2017 ISTE Preparedness Plan, an essential handbook for education PR pro’s navigating this premier ed tech industry event. For Preparedness Plan inquiries, email us at hello@cblohm.com.
