Navigating the Dawn of EdTechKnowledgy
Until recently, edtech (and all that comes with it)—devices, teacher training, student connectivity, digital literacy, assistive technologies and more—were often viewed as “nice to haves”. In 2020, the need for edtech was accelerated by a global pandemic, revealing new opportunities for schools and vendors.
According to lifelong educational technology leader Joyce Whitby, this marks a new era in teaching and learning—the dawn of EdTechKnowledgy.
So, what does this mean for business-to-education (B2E) marketers?
This infographic covers lessons learned and tips for edtech marketing success.