Explore the critical importance of state-specific marketing strategies in education and the challenges posed by America’s decentralized education system. In this guide, we outline a comprehensive approach that combines content marketing, PR, and paid media tactics to effectively reach education decision-makers at the state and district levels.
Inside, you will discover:
- Local knowledge is essential — broad national campaigns often fail to resonate with stakeholders
- Language and terminology preferences vary significantly by state, particularly for concepts like SEL, equity, and assessment
- Success requires a multi-channel approach: targeted blog content, state-specific landing guides, local PR relationships, and precision-targeted paid media
- Building credibility demands demonstrating genuine understanding of each state’s unique educational priorities, challenges, and funding structures
Access the guide below to help drive your next state-specific marketing campaign.