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A Growing Communications Channel: Best Practices for Mobile Marketing
Hosted by the Association of Strategic Marketing, the Apple OS and Mobile Marketing: Best Practices for iPhone, iPad and iPod…
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The PR Lesson in NBC’s Education Nation = Know Your Audience
As a PR professional, it’s critical to know your audience – for your agency, organization, or client. As NBC’s recent…
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Innovate to Educate: A Symposium on [Re]Design for Personalized Learning
In early August, the Software & Information Industry Association (SIIA), in collaboration with ASCD and the Council of Chief State…
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Proving Social Media’s ROI through Consistent Measurement and Listening
While most people recognize the potential worth of social media as a public relations tool, the big question remains: How…
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Ten Core Elements of Facebook Marketing Success
Just behind Google, Facebook is the most trafficked website in the world, according to Alexa.com. With such powerful appeal, it’s…
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Social Media Success Summit – Part Four
The final post in this four-part series addresses the future of social media, as discussed during the Social Media Success…
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Social Media Success Summit – Part Three
As noted in a previous post, some tech experts dub Foursquare as “the next Twitter.” During the Social Media Success…
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Social Media Success Summit – Part Two
In my last post, I addressed the importance of setting goals when considering a social media campaign, and shared tips…
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Social Media Success Summit – Part One
In May, I was an online participant in the 2010 Social Media Success Summit (#smss10). Over the course of the…
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And Our Foursquare Winner Is …
Back from ISTE 2010, we’ve determined the winner of our Foursquare contest (mentioned in an earlier post, “Why You Should…