Five Key Drivers of Parent Engagement in Schools
Parent engagement is critical to student success, and if your products or services can help parents become more invested in…
How to Make Sure Your Social Media Marketing Tweets Are Seen by Educators
Social media marketing is an important element of any ed-tech marketing plan. But making sure your tweets are seen amid…
Getting More Out Of Focus Groups
Solid market research to develop personas of potential sales prospects is a fundamental step in reaching revenue targets. Core to…
Marketing to Educators: Five Keys to Success
Marketing to educators is very different from marketing to business customers. As a group, educators tend to be passionate about…
Four Keys to Designing Gender-Inclusive Curriculum
Here are four things to keep in mind when designing solutions that aim to engage girls in STEM-related topics Just…
Four Keys to More Mobile-Friendly Email Marketing
Despite all the hype around social media marketing, email is still a great way to reach school decision makers and…
FETC 2016: A Spin of the Wheel for Marketers to Start the New Year
After returning to Madison’s sub-zero temperatures from sunny Orlando, we’re ready to write about our FETC experiences and what they…
General Trends to Watch in 2016
As we start the New Year, here are my viewpoints on current marketing trends that impact marketers in the education…
Changes in Federal Education Legislation Call for Customizable, Flexible Assessment Platforms
Every Student Succeeds Act accounts for diversity in education, setting aside strict federal mandates Big changes are on the horizon…
Issues Facing Today’s Educator: Part 3 Of Our ISTE Focus Groups Series
As technology continues to shape and change the classroom, teachers from our ISTE focus groups spoke with true passion about their…