People Behind the PR: Lauren West
CB&A is an education marketing agency that values its team, and we hope you enjoy learning a bit more about…
CDC Reports Increase in Autism Diagnoses
The Centers for Disease Control (CDC) released its updated report on the frequency of autism diagnoses, revealing that the number…
CB&A Selected As Top PR Firm for Fourth Year in a Row
This week our education PR firm was elated to learn that we earned a 2014 Leadership Award from EdTech Digest,…
2014 CoSN Award Recipients
The Consortium for School Networking (CoSN) Awards were presented at the 2014 CoSN Annual Conference in Washington D.C. Generously sponsored by SchoolDude, the awards recognize some of the most innovative leaders in education technology.
2014 EdTech Digest Award Finalists Announced
The finalists for the fourth annual EdTech Digest Awards honoring tools, trendsetters and leaders in the education and technology sector…
Showcasing Product-Specific Successes – Case Study
Our client, a leader in the design, development and manufacturing of school audiovisual equipment, was looking to bolster its product catalog to better showcase how the items improve students’ lives. CB&A worked closely with the client to identify 10 opportunities to interview customers and develop case studies to feature alongside every product section in the client’s catalog.
Using a Statewide Stage to Achieve National Goals – Case Study
Our client, a company that provides online professional development to preK-12 educators, sought to enhance its visibility in the K-12 marketplace through publicizing a partnership with the Arkansas Department of Education and the Arkansas Educational Television Network.
A Special Event to Capitalize on State Partnership – Case Study
Our client, a national organization that provides high-quality, affordable online professional development, sought to highlight a major partnership with a state education department at the Florida Educational Technology Conference (FETC). CB&A provided turnkey special events planning services involving several partner organizations that attracted more than 30 media, industry VIPs and prospective customers. The event reinforced public perception of the client as a premier online service provider.
Campaign Heightens Visibility, Strengthens Relationships Statewide – Case Study
The Situation: To assist a state education department in creating standards to promote student understanding of Internet safety, our client was selected as a partner to develop an online curriculum covering several safety issues. Our client needed to publicize the new, standards-based curriculum through a public relations campaign that targeted state educators and reporters.
The Results: C. Blohm & Associates scheduled a successful press conference, generated nearly 50 news items and filled to capacity the program’s pilot phase, and created remarkable excitement for the new program.
Karen Billings Inducted into AEP Hall of Fame
The CB&A team has had the pleasure of working with Karen Billings of the Software & Information Industry Association for many years – first, as a fellow volunteer on various committees, and for the past 10 years as she’s led the Education Division. She’s inspired me from our first committee meeting through our most recent conference call a few days ago. And as you call tell from the social media highlights we captured below, she’s inspired many, many more.
Please join me in congratulating Karen on her induction into the Educational Publishing Hall of Fame, a wonderful recognition of her service to the education industry.