The ‘Ideal’ Vendor: What Educators Want Most
This is the final post in a six-part series. C. Blohm & Associates and the Winter Group hosted their annual…
Powerful Personal Networks and Educational Marketing
This is the fifth post in a six-part series. Before the advent of personal networking, teachers’ main source for professional…
Common Core: The basics of the new curriculum
This is the fourth post in a six-part series. Among the mobile learning sessions, global education initiatives, and flipped classroom…
Small-Ticket Expenditures Shift Purchasing Cycles to Year-Round
This is the third post in a six-part series. A by-product of the now-famous “apps budget” discussion that occurred during…
‘App Budgets’ Might Just Be the Tip of the Iceberg
This is the second post in a six-part series. I was taking notes at one of our focus groups at…
Tackling the iPad: Tips for Mobile Learning
C. Blohm & Associates and the Winter Group hosted their annual second round of focus group with educators and administrators…
Archdiocese of New York – Case Study
The Situation: When our client’s product, a cloud-based learning and teaching solution, was implemented in four Catholic schools in New York, CB&A leveraged the opportunity to develop a strategy to achieve nationwide recognition.
The Results: The successful strategy enhanced visibility, garnered extensive media coverage, and positioned the client as a premier online teaching and learning solution for one-to-one computing classrooms.
Reputation Management
“Your reputation is no joke, it’s your superpower.” With those words from the title of a Forbes article, John Doorley…
You Want Me to Invest in What?
The Ed Tech Business Forum (ETBF), sponsored by the Software & Information Industry Association (SIIA), was jam-packed with excellent sessions,…
Congratulations to the Hall of Fame’s Class of 2010
The Association of Educational Publishers has inducted three new members into the Educational Publishing Hall of Fame: Marilyn Burns –…