The 2019 Marketing Planning Series: Content Tools and Trends
The need for content marketing in education can be summed up in one quote by former Chief Creative Officer of J. Walter Thompson, Craig Davis: “We need to stop interrupting what people are interested in and be what people are interested in.” Simply put, good content marketing is the creation of relevant, valuable and consistent content for a well-defined audience in order to drive profitable customer actions.
Your ISTE Game Plan for Education Marketing Success
Soon, thousands of educators will flock to Chicago for ISTE 2018, the ed tech industry’s largest trade show. Attendees will…
Turn Every Call to Action into a Lead-generating Tool
As an education marketer, the goal of your education marketing strategy is to increase leads and identify new customers. Driving…
How To Use Influencers In Your Education Marketing Strategy
Every social media channel has a growing list of influencers and Instagram is no exception. But what exactly is an…
4 Ways New Marketing Pros Can Make a Splash in their First 90 days
So, you landed your first job at an education marketing agency. Congratulations! This accomplishment will pose new challenges in the…
3 Reasons to Integrate Giving into your Marketing Plan
As we head full swing into 2017, companies are designating dollars to their business objectives and busily planning out their…
CB&A and Renaissance Learning Put Focus on Student Growth
With the start of the school year right around the corner, we’re busy onboarding and ramping-up a new client: Renaissance…
CB&A Meets Serious Gaming With New Client
As CB&A enjoys the warm Wisconsin summer, the team plans to make a splash with a new client: Second Avenue…
Interact Now: Valuable One-on-One Meetings
We debuted Interact Now at ISTE 2015, and this year’s iteration proved to be another success. Interact Now meetings provide…