Your Email List Isn’t Helping If It’s Not Segmented
People who fill out a form on your website want to learn more about your company. But it doesn’t mean…
CoSN 2017: Accepting Change as the Constant in Nurturing Digital Equity
Connectivity and digital equity are no longer luxuries for supporting the personal growth of all students in 2017 – they…
An Ambassador Program, the Human Element Your Brand is Missing
It’s the unspoken truth in marketing and specifically education marketing: When it comes to purchasing decisions, we trust the recommendations…
Boosting Visibility by Capitalizing on a Local News Story – Case Study
The Situation CB&A’s client, a 3D printer manufacturer, was featured on a Wisconsin news station when a local teacher made…
Let’s Get Digital: Taking Your Website From First Stop to One-stop Shop
The internet is ubiquitous — we turn to it to grab an address, make a phone call and even answer…
Exploring How Special Education Fits into Testing Accountability Under the ESSA
The number of students in special needs programs under the Individuals with Disabilities Act (IDEA) is on the rise. According to the U.S. Department of Education, there were a reported 5.83 million students with disabilities in 2014, a population that outnumbers English Language Learners (ELL) in public schools by 1.4 million.
PR & Social Media Summit 2015
This month, Olivia Hoff, Aaron Krish and Kelsea Kierstead of the C. Blohm & Associates team attended the Public Relations…