The 2019 Marketing Planning Series: Website Tools and Trends
Credibility and authority are required for success in business. The very first place most people go to check for those two essential characteristics is your website. It serves as your storefront and is your brand’s single most important marketing tool–it’s accessible, it’s available 24-7 and it affords 100 percent control over the messaging your customers and prospects see.
The 2019 Marketing Planning Series: Email Marketing Tools and Trends
There’s a reason why your email inbox is flooded with messages from different companies: Email marketing works, if done right. As one of the oldest forms of direct marketing–beginning in the 1990’s with the rise of the internet itself– email marketing has continually adapted to its current climate in order to survive, let alone thrive. Email marketing in education is no different; to be the best, you need to create a machine.
The Road Map to Your Road Map: The Marketing Audit
With an ever-changing digital world, and the shortening attention span of consumers, it’s crucial to regularly assess your marketing efforts—such as strategic planning, social media, content marketing, email marketing and measurement.