PR is More Than Publicity
It seems everyone is talking about social media. Journalists are all a-Twitter, business conferences now include sessions about “being social,”…
Dealing With Negative Comments in Social Media – and Calming Your Fears
Negative comments are inevitable – whether or not your company is engaged in social media. At some point, if they…
Using Social Media Effectively to Engage and Inspire
Looking for examples of how to use social media to engage and collaborate with your customers and other target audiences? …
Increasing Blog Readership
Think like your reader. Why should they care? That’s the most important tip for corporate blogging and driving more…
How to Start a Corporate Blog
Corporate blogging is not about jumping on the bandwagon. It’s about developing a deeper relationship with your customers and other…
To Blog or not to Blog
Is a blog right for your company? Establishing a corporate blog can be a valuable investment of time and resources,…