May 8, 2014

Maximizing Visibility at Trade Shows and Conferences – Case Study

Our client, a developer of learning solutions for children with special needs, sought to expand marketing of its iPad application beyond individual sales towards large-scale purchases by districts and schools. The client planned to exhibit at ISTE, the premier education technology conference, and decided to seek guidance in maximizing its investment return. Through several ISTE events, CB&A leveraged the client’s presence at the conference to boost its profile in the education industry.

April 24, 2014

CB&A Retreat Lessons: How Communication Style and Birth Order Shape You

Lucky enough to step away from our busy schedules last week, the CB&A team attended a retreat to get to…