5 Key Education Marketing Trends for 2022
What are the major trends in business-to-education marketing that companies need to be aware of to stay one step ahead…
Three Key Opportunities for Education Marketers in 2022 and Beyond
The sudden shift to remote and digital learning during the pandemic has changed so much within K-12 education. In turn,…
How the Pandemic has Transformed Education Marketing
Although sales to the education market have remained strong during the pandemic, business-to-education (B2E) marketers have still faced many challenges…
CB&A Client Briefing: COVID-19 Education Funding Overview
Education funding and grant highlights for education marketers First CARES, then CAA, and now ARPA. Taken together, these relief packages represent…
Report: 2021 Education Marketing Trends
We surveyed education marketers to identify key trends to incorporate into their education marketing strategies for 2021, distilling data from our second annual Education Marketing Trends Survey into five key findings with important implications for marketers.
How Efficacy Research Supports EdTech Marketing and Sales Efforts
New research reveals hidden revenue opportunities for education companies There are two increasingly common questions that district leaders ask when…
Register Now: Research Reveals Hidden Revenue Opportunities for EdTech Vendors
The importance and benefit of investing in education efficacy research Each year, Project Tomorrow’s Speak Up Research Initiative asks K-12…
Report: Coronavirus Impact on Education Marketing [Download Now]
Education CEOs and Marketing Executives Report on How COVID-19 is Affecting Their Businesses COVID-19 has roiled the education market. Stay-at-home…
4 Public Relations Trends for 2020
The Public Relations Trends, They are a Changin’ As we kick off 2020, there’s no question that people have evolving…
Three Communication Tips When Heading into a Merger or Acquisition
Whether it’s two companies combining to share resources, an industry giant absorbing a smaller competitor or something in between – mergers and acquisitions in the education industry are commonplace.