Go Big or Go Home: Working with National Media
You’ve struck gold. One of your organization’s products, people or initiatives grabbed the attention of a national media outlet. It’s a fleeting opportunity to convey your message to an audience of millions. After the initial excitement fades, reality sets in: There’s a lot of work to do.
Follow the News for Timely Education Marketing Content
Creating content that attracts an engaged audience is tricky enough. Holding an audience’s attention is even more difficult. One often…
Add Value to Your Brand with Native Advertising
Education marketers have more advertising options than ever. Consequently, educators are deluged with brand messages every day. Emails, sponsored social…
We Turned Down a Monthly Forbes.com Column. Here’s Why.
Forbes Media recruited us to join its Agency Council. Ethical concerns guided our decision to decline. The offer According…
5 Ways PR Improves Your Bottom Line
While PR has the reputation of being tricky to measure, marketers have made significant progress in solidifying the traditionally dotted…
Four Ingredients for Your Next Education Marketing Campaign
All business owners are seeking the “secret recipe” for an education marketing campaign that grows their business. You want people…
Don’t Be Listless at the Grocery Store – or ISTE
When I go grocery shopping without a list, it’s a mess. My cart fills up with things like Doritos, and…
PR Spotlight: A Conference Guide for Busy Professionals
While conferences can be great for your company and your professional development, they can do a number on your stress…
EDUCAUSE 2016 Seeks to Bridge IT and Academics
A quiet tension prevails at our colleges and universities. Sometimes it’s perceptible in the murmurs that echo down corridors and…
Another Trip to Barcelona
Six years ago, PR practitioners from more than 30 countries convened in Barcelona, Spain to establish a new set of best practices for measuring the efficacy of PR campaigns, the Barcelona Principles. Recently, several industry groups reviewed the principles and updated them, producing Barcelona 2.0.