Prepare Your Sales Team for Success with State-Specific Sales Enablement Materials
Learn how you can effectively create and manage state-specific materials while maximizing your limited resources.
How to Attract & Convert Leads With State-Specific Education Content Marketing
Here’s how you can create state-specific content that captures attention and builds trust and credibility with your target audience.
Survey Report: Education Marketing Trends & Insights for 2025
Find out how education marketers are preparing for a post-ESSER 2025.
Maximizing ROI: The Benefits of State-Specific Marketing for Education Companies
4 benefits that should guide your marketing focus in 2025 and beyond.
How to Navigate Educational Service Agencies and Co-ops in Education Marketing and Sales
Find out how partnering with ESAs and Purchasing Co-ops can help improve your reach and streamline your sales.
Survey Report: What Business-to-Education Marketers Think of Event Marketing Right Now
Has education event marketing finally bounced back from COVID? Find out what our survey says.
Video: Ask an Administrator Anything
Hear firsthand what administrators are focused on right now, in this 45-minute video recording of our latest CB&A Expert Series event.
Video: CB&A Education Marketing Trends & Insights for 2024
In this 30 minute video of our latest CB&A Expert Series event, learn how you can prepare for 2024.
CB&A Education Marketing Trends & Insights for 2024: How Education Marketers Are Approaching Fiscal Uncertainty & Major Shifts
Learn how you can prepare for 2024. We’ve highlighted findings and insights from our recent survey of business-to-education professionals.
CB&A Joins FINN Partners
The firm will be known as CB&A, A FINN Partners Company, and work alongside FINN’s existing PreK-12 and Higher Education practices.