Thumbs Up for Likable Social Media
Studies consistently verify a fundamental truth about buyer behavior: a friend’s recommendation is more powerful than any advertisement. In the…
The Future of Social Media
On Oct. 11, I attended the PR + Social Media Summit at Marquette University. In its third year, the Summit…
Top 10 Tools from Web 2.0 Smackdown
On the Saturday before ISTE 2011, the CB&A team had the opportunity to attend EduBloggerCon in Philadelphia. Now in its…
Steps to Developing Your Organization’s Social Media Policy
If you haven’t already integrated social media into your communications, marketing or public relations efforts, 2011 is the year to…
Paper.li: Read Twitter and Facebook as a Daily Newspaper
Paper.li is a Swiss website that presents Twitter- and Facebook-linked content in an easy-to-read, newspaper-style format. Once a day, Paper.li…
Happy Holidays from CB&A!
It’s a busy time of year here at CB&A. We office elves, along with Santa (Charlene), have been busy all…
Walking in a Winter Wonderland, Indeed!
To follow up an earlier post about the CB&A “First Snowfall” competition, we are naming two official winners. Since no…
Walking in a Winter Wonderland?
It seems as though descent is a recurring reference in weather terminology. In the spring, rainfall gives plants new life….
Annual CB&A Pumpkin Carving Extravaganza
On an eerily windy day in the snug village of Cottage Grove, the CB&A team gathered to carve pumpkins in…
Video Streaming: the News Release of the Future?
Live video streaming is becoming a popular platform for companies to make announcements. (For those unfamiliar with this technology, imagine…