New Journalism, Social Media and People of Color
Social media breakfast provides a chance to learn from members in the Madison area who are making an impact in…
Game On! 3 Key Takeaways When Selling Games to Educators
Game-based learning (sometimes affectionately referred to as “GBL”) is what happens when gaming principles are applied to learning scenarios. GBL…
Classrooms Get Social
Are teachers leveraging the power of social media in the classroom? According to a study released by University of Phoenix…
Creating Social Media Affection on Valentine’s Day – Case Study
A client recently entered the education market with their new, industry-leading 3D printer, and CB&A was asked to come up with an out-of-the-box idea for Valentine’s Day to educate potential customers about the product. By creating an engaging video with unique content on and supporting it with a targeted advertising campaign, the CB&A digital team was able garner a large number of views, and build engagement with a cost-effective approach.
Successful Brand Launch in 30 Days on Facebook – Case Study
A client launching a new technology product into the education market needed to leverage social media to increase its presence in a crowded digital landscape. CB&A’s digital team researched key trends and thought leaders to target niche audiences, and executed strategic messaging to heighten the client’s profile in a short timeline.
How to Make Sure Your Social Media Marketing Tweets Are Seen by Educators
Social media marketing is an important element of any ed-tech marketing plan. But making sure your tweets are seen amid…
General Trends to Watch in 2016
As we start the New Year, here are my viewpoints on current marketing trends that impact marketers in the education…
Reflecting on Summer 2015 – Part II
As a continuation of our summer memories series, we’re sharing our second batch of favorite things from summer 2015. We…
Reflecting on Summer 2015 – Part I
As summer 2015 comes to a close, the team wanted to share some of their favorite memories from the past…
People Behind the PR: Kelsea Kierstead
CB&A is an agency that values its team, and we hope you enjoy learning a bit more about the people…