TCEA 2015 After Hours
The CB&A team is headed to Austin for the annual TCEA conference to network and discover the latest and greatest…
CB&A, PR and Pumpkins, Oh My!
Halloween has come and gone, but not before the annual CB&A pumpkin carving contest! Recently, the CB&A team brainstormed their…
PR & Social Media Summit 2014
Recently, four members of the CB&A team, Kristina Rozenbergs, Olivia Hoff, Lauren West and Aaron Krish, traveled to Milwaukee to…
2014 Summer Memories Part II
Taking a break from education marketing, Part II of our summer memory journey takes us to the waters of Manitoulin Island,…
2014 Summer Memories
Labor Day has passed, and our white clothes are packed away. We’re not quite ready to give up the warm…
Social Media Breakfast Madison: LinkedIn Tips
On an unseasonably cool July morning, CB&A joined other socially inclined communication professionals to hear LinkedIn tips from author and…
ISTE 2014: After Hours
When attending ISTE 2014 make sure to explore the city, eat good food, have a few libations and kick back…
Strengthening Conference Engagement with Twitter – Case Study
Our client, a non-profit leader in education technology leadership, sought to enhance the visibility of their annual conference by harnessing the power of social media. The client specifically wanted to utilize Twitter to increase conference engagement amongst attendees, and to involve current and prospective members unable to attend. CB&A recommended the client employ diverse strategies to heighten their marketplace visibility, including, among others, hashtag use, live-tweeting and cross-promotion of other social media channels.
World’s Largest Webinar: Social Media Secrets For Your Business
Whether it’s algorithms, appearance or something else, social media is always changing. This makes cracking their codes difficult, especially for startups or businesses looking to increase followers. Dedicated to success on social media, CB&A recently gathered to attend the World’s Largest Webinar (#WLW14) hosted by HubSpot to procure social media secrets from the experts themselves. Featuring speakers from Twitter, Facebook and LinkedIn, the webinar provided key takeaways.
CB&A Retreat Lessons: How Communication Style and Birth Order Shape You
Lucky enough to step away from our busy schedules last week, the CB&A team attended a retreat to get to…