2014 Summer Memories
Labor Day has passed, and our white clothes are packed away. We’re not quite ready to give up the warm…
Social Media Breakfast Madison: LinkedIn Tips
On an unseasonably cool July morning, CB&A joined other socially inclined communication professionals to hear LinkedIn tips from author and…
ISTE 2014: After Hours
When attending ISTE 2014 make sure to explore the city, eat good food, have a few libations and kick back…
Strengthening Conference Engagement with Twitter – Case Study
Our client, a non-profit leader in education technology leadership, sought to enhance the visibility of their annual conference by harnessing the power of social media. The client specifically wanted to utilize Twitter to increase conference engagement amongst attendees, and to involve current and prospective members unable to attend. CB&A recommended the client employ diverse strategies to heighten their marketplace visibility, including, among others, hashtag use, live-tweeting and cross-promotion of other social media channels.
World’s Largest Webinar: Social Media Secrets For Your Business
Whether it’s algorithms, appearance or something else, social media is always changing. This makes cracking their codes difficult, especially for startups or businesses looking to increase followers. Dedicated to success on social media, CB&A recently gathered to attend the World’s Largest Webinar (#WLW14) hosted by HubSpot to procure social media secrets from the experts themselves. Featuring speakers from Twitter, Facebook and LinkedIn, the webinar provided key takeaways.
CB&A Retreat Lessons: How Communication Style and Birth Order Shape You
Lucky enough to step away from our busy schedules last week, the CB&A team attended a retreat to get to…
Driving Social Media Engagement With A Central Story – Case Study
Our client, an honor society for middle and high school students, sought to enhance visibility and increase membership among its target audience through a strong and engaging public relations effort. C. Blohm & Associates (CB&A) developed a comprehensive, multi-faceted campaign that focused on enhancing social media engagement among the organization and its members before, during and after the national tournament. This effective strategy added more than 1,200 Twitter followers and drew approximately 600 Facebook likes over the six-week campaign period.
People Behind the PR: Lauren West
CB&A is an education marketing agency that values its team, and we hope you enjoy learning a bit more about…
Happy Holidays from CB&A!
Fast away this old year passes, but that doesn’t mean you shouldn’t take some time to deck the halls with boughs of holly because this is the season to be jolly. So as you don your gay apparel and troll ancient Yuletide carols, take some time to enjoy this time of year. The CB&A team would like to wish you and yours a very safe and Happy Holidays, filled with loved ones and good cheer!
PRSMS: Unlocking LinkedIn’s Corporate Marketing Potential
Of all the social media channels out there, LinkedIn might be the most difficult to use on a daily basis….