Image of adult writing with their left hand on a large dry erase board.
January 4, 2024

Pitching Newsworthy Stories: 4 Tips to Leverage Your Education Brand’s UVP for Earned Media Placement

Identifying your brand’s unique value proposition is a great first step. Next you’ll need to effectively leverage it to attract valuable media attention.

Kelsea Kierstead
photo of middle-grade classroom from the back, looking at the teacher as though seated in the room.
December 1, 2023

3 Tips for Creating Efficacy Research That Influences District Leaders

Learn how you can get the optimal marketing results from your invaluable efficacy research.

Saul Hafenbredl
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November 14, 2023

Video: CB&A Education Marketing Trends & Insights for 2024

In this 30 minute video of our latest CB&A Expert Series event, learn how you can prepare for 2024.

C. Blohm & Associates
close up photo of a pair of dark skinned hands holding a tablet that has the cover image of the CB&A trends report on it.
November 14, 2023

CB&A Education Marketing Trends & Insights for 2024: How Education Marketers Are Approaching Fiscal Uncertainty & Major Shifts

Learn how you can prepare for 2024. We’ve highlighted findings and insights from our recent survey of business-to-education professionals.

C. Blohm & Associates
October 19, 2023

3 Steps to Uncover Your Brand’s Differentiator in a Crowded Education Marketplace

Discovering your brand’s positioning  to establish a foothold in the education marketplace takes time, patience, and above all — listening.

Kelsea Kierstead
photo of dark-skinned middle-aged teacher with glasses and medium length curly hair standing at the front of a classroom and pointing to a student to call on them.
September 8, 2023

ESSER Ends in 2024: 5 Tips for Customer Retention and Renewal

School districts have until September 2024 to obligate dollars from the third and final tranche of the Elementary and Secondary…

Saul Hafenbredl
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June 6, 2023

How to Strengthen the Partnership Between Education Sales and Marketing to Maximize Results

Closing sales and achieving customer loyalty requires harmony between your education sales and marketing teams. Even though both share the…

Saul Hafenbredl
May 4, 2023

This is What Education Marketing Leaders Are Hearing From Customers About ChatGPT

The release of ChatGPT in November 2022 was a watershed moment for generative AI (aka tools that use artificial intelligence…

Jeremy Cesarec
May 16, 2022

SEO for Education: How to Create Content That Prospects (and Google) Will Love

Developing highly compelling content that helps customers and prospects ease their biggest pain points is key to effective business-to-education (B2E)…

Lauren West
May 9, 2022

SEO for Education: 3 Keys to Boosting Your Google Search Ranking

Staying on top of the latest search engine optimization (SEO) trends can feel like a game of Whac-A-Mole, where marketers…

Emily Embury