2016: Review, Results and Reveries
Celebrating 25 years of business feels like a rare milestone, and it’s an experience I’ll cherish for many years to…
7 Trends to Guide Your 2017 Marketing and PR Strategy
It’s hard to believe that 2016 is almost over. During the course of the year, we’ve elected a twittering president,…
CB&A’s Annual Pumpkin Carving Contest
Halloween is quickly approaching! To celebrate, CB&A hosted its annual pumpkin-carving extravaganza last week. Fifteen specimens of the ghoulish gourd…
EdNET 2016: Experts Share Education Tips for 2017 [VIDEO]
Even if you didn’t miss EdNET this year, it’s impossible to see everything at the conference. We asked some of…
Five Emerging E-Learning Trends
Technology is disrupting the education industry. It has transformed traditional approaches and created the opportunity to explore new, improved ways…
Storytelling to Engage Audiences — Case Study
A client that creates robots to teach K-5 students foundational skills in computer coding wanted to build credibility in the education sector and distinguish its products as not simply toys, but hands-on learning tools. To accomplish these goals, CB&A created a media strategy leveraging real-life stories from classrooms, teachers and thought leaders.
General Trends to Watch in 2016
As we start the New Year, here are my viewpoints on current marketing trends that impact marketers in the education…
Balancing Coverage Through Strategic Communication and Media Relations — Case Study
A client that develops and administers assessments to school systems sought to maintain its credibility after technical issues disrupted assessments. CB&A implemented strategic messaging, media training and media relations to neutralize widespread negative coverage of the client.
Thought Leadership at the National Press Club – Case Study
A client that develops robots and curriculum to help children on the autism spectrum sought to establish itself as a thought leader by presenting at a National Press Club (NPC) event in Washington, D.C. CB&A facilitated the speaking opportunity, and developed a strategic media relations plan to further leverage the event.
Using “Old School” Methods to Achieve Visibility Goals – Case Study
The Situation: CB&A’s client partnered with an international news organization to offer new higher education courses, and looked to gain visibility…