Hard Shell or Soft? The New Dairy Dispatch Takes On Tacos
It’s already October, which means we are long past due for a new issue of the Dairy Dispatch. Time to stuff some shells, pile on the toppings and get ready for a taste of the latest ed tech news.
CB&A Survey Results: Special education information resources
With the launch of the Special Needs Division earlier this year, C. Blohm & Associates recently sought a first-hand view…
Using Current Trends to Drive Stories – Case Study
To support the launch of an online education conference series and an accompanying digital badge program, our client sought media coverage to increase participation and awareness. C. Blohm & Associates leveraged the growing trend of digital badges to generate compelling news stories and position the client as a trend leader.
Placing Stories in Tech and Consumer Media – Case Study
Our client, the leader in electronic transcript exchange, sought to increase media coverage of its annual college rankings list from the previous year. C. Blohm & Associates leveraged the growing distrust of rankings to generate compelling news stories and build brand awareness and trust.
Showcasing Product-Specific Successes – Case Study
Our client, a leader in the design, development and manufacturing of school audiovisual equipment, was looking to bolster its product catalog to better showcase how the items improve students’ lives. CB&A worked closely with the client to identify 10 opportunities to interview customers and develop case studies to feature alongside every product section in the client’s catalog.
Sweetened or Unsweetened? The New Dairy Dispatch Touches on Tea
It’s June, which means it’s time to find any and all grilling opportunities, relish in summer sports and indulge in…
Using a Statewide Stage to Achieve National Goals – Case Study
Our client, a company that provides online professional development to preK-12 educators, sought to enhance its visibility in the K-12 marketplace through publicizing a partnership with the Arkansas Department of Education and the Arkansas Educational Television Network.
A Special Event to Capitalize on State Partnership – Case Study
Our client, a national organization that provides high-quality, affordable online professional development, sought to highlight a major partnership with a state education department at the Florida Educational Technology Conference (FETC). CB&A provided turnkey special events planning services involving several partner organizations that attracted more than 30 media, industry VIPs and prospective customers. The event reinforced public perception of the client as a premier online service provider.
Campaign Heightens Visibility, Strengthens Relationships Statewide – Case Study
The Situation: To assist a state education department in creating standards to promote student understanding of Internet safety, our client was selected as a partner to develop an online curriculum covering several safety issues. Our client needed to publicize the new, standards-based curriculum through a public relations campaign that targeted state educators and reporters.
The Results: C. Blohm & Associates scheduled a successful press conference, generated nearly 50 news items and filled to capacity the program’s pilot phase, and created remarkable excitement for the new program.
Autism Diagnoses Don’t Expire with Age
An imbalance of attention seems to exist in the autism community. Often the media and others place a predominant focus…