Three New Clients Join the CB&A Roster
Back-to-school is right around the corner and as teachers get ready to greet students on the first day of classes,…
Using “Old School” Methods to Achieve Visibility Goals – Case Study
The Situation: CB&A’s client partnered with an international news organization to offer new higher education courses, and looked to gain visibility…
Repackaging a Story to Appeal to Disparate Audiences – Case Study
Situation: A client specializing in learning games sought to garner visibility of its new engineering game during a launch at…
ISTE 2015 News Recap
It’s been a busy few weeks for the media, so we’ve compiled our clients’ news releases from ISTE 2015. Here you’ll…
ISTE 2015 Reflection
Every year, ISTE brings together tens of thousands of educators in a dynamic city to discuss trends and best practices…
Trending Now: Educator-led Roundtable Discussions on Timely Issues
When we asked members of the media what they’re keeping their eyes on at ISTE, we received a multitude of…
Interact Now: One-on-One Interactions with Tools Putting Trends into Action
By transforming Media Central into BuzzHub, CB&A showed its continued commitment to visibility by offering its clients a series of…
Do’s and Don’ts of CTO Communications with Local Media
This is the final post in a four-part series, written by Charlene Blohm and Dennis Pierce, reviewing communications strategies discussed…
Speed Meetings at #ISTE2015
CB&A, in collaboration with Arc Capital Development, offered speed meetings at #ISTE2015 this year. These short, 10–minute meetings allowed six…
CB&A Will Offer Industry Expertise at SETDA Emerging Technologies Forum
In the world of education technology, it’s hard to rival the month of June. Every year, occurring around the same…