August 3, 2023

Key Takeaways From the 2023 Education Writers Association Seminar

One privilege of specializing in the K-12 & Higher Ed market is the relationships we’ve built with a wide range…

Ken Stoflet
June 24, 2021

Four Steps to Building Education Thought Leadership

Use your personal brand to propel your company’s mission If I asked five people who worked with you to describe…

Charlene Blohm
April 26, 2021

CB&A Expert Series: 3 Tips to Get Exposure in the Media

How education companies can support the work of journalists The education industry is in a constant state of change –…

Chloe Dechow
6 Ways PR Improves Your Bottom Line by CB&A for Education
May 27, 2020

6 Ways to Add Business Value with Education PR

Journalism has undergone a seismic shift in the past decade. With a variety of media for individuals to voice their…

Kelsea Kierstead
Four Public Relations Trends for the New Decade
January 7, 2020

4 Public Relations Trends for 2020

The Public Relations Trends, They are a Changin’ As we kick off 2020, there’s no question that people have evolving…

Saul Hafenbredl
Edtech Crisis Management by CB&A
December 3, 2019

Edtech Crisis Management: Safeguarding Student Data

Crisis Management Starts with Preparation In the first six months of 2019, more than 3,800 data breaches were reported in…

Lauren West
journalism advocacy
June 21, 2019

Journalism Advocacy: 5 Ways to Support Journalists

Competing for oxygen in the education atmosphere may seem like rocket science, but it’s not. To make the best possible first impression in the marketplace, you just need a targeted PR product launch strategy that positions your product as a win for education.

Chloe Dechow
Public Relations Crisis Strategy Planning
May 16, 2019

How to Build a Winning Public Relations Crisis Strategy

Competing for oxygen in the education atmosphere may seem like rocket science, but it’s not. To make the best possible first impression in the marketplace, you just need a targeted PR product launch strategy that positions your product as a win for education.

Chloe Dechow
Product Launch Strategy Meeting
January 21, 2019

A Down-to-Earth PR Strategy for an Out-of-This-World Product Launch Strategy

Competing for oxygen in the education atmosphere may seem like rocket science, but it’s not. To make the best possible first impression in the marketplace, you just need a targeted PR product launch strategy that positions your product as a win for education.

Chloe Dechow
January 15, 2019

Three Communication Tips When Heading into a Merger or Acquisition

Whether it’s two companies combining to share resources, an industry giant absorbing a smaller competitor or something in between – mergers and acquisitions in the education industry are commonplace.

Saul Hafenbredl