Video Interviews 101 – Three Tips for Creating an Engaging Video
After TCEA 2011, I felt inspired to write this post after recording a series of video announcements during the conference….
Building a Successful Social Media Strategy
One thing’s for sure – social media gives you the ability to tell your story anywhere, at any time. Last…
QR Codes, Public Relations, and You
They’re popping up everywhere. Little squares of pixilated flotsam and jetsam that at first glance don’t look like much. But…
Multimedia News Releases: Grabbing Your Reader’s Attention
With the dramatic increase in media consumption and multitasking in this digital age, people want their information as quickly as…
PR in an Integrated Marketing Plan
Integrated marketing is a high-level strategic issue that involves all marketing channels, including public relations and media relations. And it…
Rocking This Year’s SIIA Ed Tech Business Forum
Next week, Charlene Blohm, president of C. Blohm & Associates, will be attending the 2010 Ed Tech Business Forum in…
‘Do As I Say, Not As I Do’
We live at a time when increasing emphasis is placed on oversight and transparency, with technology that allows us to…
The Need for Open Leadership
According to the Nielsen Company, we each spend, on average, nearly five and a half hours per month on social…
The PR Lesson in NBC’s Education Nation = Know Your Audience
As a PR professional, it’s critical to know your audience – for your agency, organization, or client. As NBC’s recent…
2010 PRSA International Conference
The PRSA’s annual conference is upon us once again, Oct. 16-19. PR professionals from across the globe will converge on…