Implementing the Barcelona Principles into PR Practice
In June of 2010, measurement industry representatives gathered in Barcelona, Spain and agreed upon seven principles. While these principles clarified…
Top Innovators in Education Technology Recognized by SIIA
Last week, the Software & Information Industry Association (SIIA) announced 10 finalists for its Innovation Incubator Program. The Innovation Incubator Program…
Should Your Brand Be Mobile?
With mobile marketing on the rise, many organizations are asking: “Should we invest in mobile communications?” Before investing time and…
Video Interviews 101 – Three Tips for Creating an Engaging Video
After TCEA 2011, I felt inspired to write this post after recording a series of video announcements during the conference….
Building a Successful Social Media Strategy
One thing’s for sure – social media gives you the ability to tell your story anywhere, at any time. Last…
QR Codes, Public Relations, and You
They’re popping up everywhere. Little squares of pixilated flotsam and jetsam that at first glance don’t look like much. But…
Multimedia News Releases: Grabbing Your Reader’s Attention
With the dramatic increase in media consumption and multitasking in this digital age, people want their information as quickly as…
PR in an Integrated Marketing Plan
Integrated marketing is a high-level strategic issue that involves all marketing channels, including public relations and media relations. And it…
Rocking This Year’s SIIA Ed Tech Business Forum
Next week, Charlene Blohm, president of C. Blohm & Associates, will be attending the 2010 Ed Tech Business Forum in…
‘Do As I Say, Not As I Do’
We live at a time when increasing emphasis is placed on oversight and transparency, with technology that allows us to…