All a ‘Twit About Twitter in Schools
Twitter’s user base grew to more than 75 million subscribers in 2009, with its number of unique visitors increasing by…
How to Put Your Best Foot Forward When Applying to Award Programs
There are several award programs in the education industry that highlight organizations, products and services, and many call for entries…
The Bottom Line: Why price matters in marketing communications
How much is it? That’s usually the first question out of our mouths when we read about a new, “must…
Deploying Social Media in 2010
Looking back on 2009, was your company innovative in terms of online networking, or more of a social novice? If…
PRSA 2009: Measuring the Influence of Social Media
How have public relations metrics changed with the advent of social media? Katie Paine of KDPaine & Partners addressed this…
PRSA 2009: The Value of Online Video
If a picture is worth a thousand words, then imagine the impact of a video. During the 2009 Public Relations International…
PRSA 2009: How to Optimize News Content
Ninety percent of journalists rely on online search engines to perform key elements of their job, whether researching a story,…
PRSA 2009: Digital Revolution – The Chaos Scenario
Are traditional media falling apart before our eyes? And, more important, are we prepared to pick up the pieces? Bob…
PRSA 2009 International Conference
Last week I attended the 2009 Public Relations Society of America International Conference (PRSA) in San Diego. More than 3,000…
Public Relations’ Role in the Corporate Twittersphere
As people turn toward Twitter to build their personal and professional brands, one practice that’s sparked some controversy throughout the…