PR + Social Media Summit Wrap Up
Recently, I attended Social Media Club Milwaukee’s (@socialmediaclub) PR + Social Media Summit (#PRSMS) at the University of Wisconsin –…
PR is More Than Publicity
It seems everyone is talking about social media. Journalists are all a-Twitter, business conferences now include sessions about “being social,”…
You Can’t Win Unless You Enter
There are several award programs in the education industry offering companies and organizations a chance to stand in the spotlight….
How To: Build Your Brand Using Social Media
Recently, I sat in on the “Social Media for Business” conference call with Peter Shankman (@skydiver), founder of Help A…
Dealing With Negative Comments in Social Media – and Calming Your Fears
Negative comments are inevitable – whether or not your company is engaged in social media. At some point, if they…
Districts Turn to Public Relations to Boost Enrollment
An article in the Aug. 17 edition of the Wall Street Journal sheds light on the use of public relations…
Integrated Media Campaigns Yield Highest Returns
During the National Educational Computing Conference (NECC), the CB&A team hosted a series of Publishers’ Roundtable discussions. These brainstorming sessions…
Thank you!
One of the responsibilities we take most seriously at our agency is helping our clients build and maintain meaningful relationships…
Lights, Camera, Action – Preparing for Video Interviews
With Web-based social media platforms increasing their dominance as inexpensive marketing tools, it’s important for companies to consider adding more…
Three Key Tips to Remember When Engaging in Social Media
After participating in Hubspot‘s Using Social Media for Lead Generation webinar, hosted by Rick Burnes, Hubspot Marketing Manager, I came…