Education Business Forum 2016
As Frank Sinatra crooned through his long and historic career, CB&A’s “little town blues are melting away” this week as we travel to…
5 Conference Strategies To Drive 2017 Sales
Conferences are a significant investment of your time and budget. There are a multitude of shows available to those marketing…
Brady Pierzchalski Quote
The Box Top Theory: 3 Ways to Create a Cause Marketing Legacy
It’s easy to find Box Tops. And now that we’re in the heart of the back-to-school season, it seems like…
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Using Email To Generate Webinar Participation and Sales Leads – Case Study
A client preparing to host a webinar wished to promote it through a targeted email campaign. The challenge: to develop new business opportunities by reaching the select group of decision-makers who determine which education products to buy. CB&A was able to find the email addresses and reach these key decision makers through a targeted email campaign that provided an impressive number of business development leads from the webinar.
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Four Ways to Win the K-12 Spring Buying Cycle
The K-12 buying cycle is complex. Some periods are more competitive than others, and spring is the most competitive of all. Here are four things you can do to take advantage of this prime decision-making time.
Marketing to Educators: Five Keys to Success
Marketing to educators is very different from marketing to business customers. As a group, educators tend to be passionate about…