Old School is New School (EdNET Part 2 of 3)
This is the second post in a three-part series about research conducted by C. Blohm & Associates and Winter Group…
Where Educators Get the Scoop on New Products (EdNET Part 1 of 3)
We asked district and building level educators about their go-to sources for information on products and services when we met…
Richard Branson Quote
EDUCAUSE 2014: After Hours in Orlando
The EDUCAUSE Annual Conference returns to Orlando this year, where the best and brightest minds in higher education marketing will…
SXSWedu PanelPicker 2014 Watch List
Launched in 2007, PanelPicker is an innovative online tool that encourages community participation in the SXSW Festival. Since 30 percent…
Maximizing Visibility at Trade Shows and Conferences – Case Study
Our client, a developer of learning solutions for children with special needs, sought to expand marketing of its iPad application beyond individual sales towards large-scale purchases by districts and schools. The client planned to exhibit at ISTE, the premier education technology conference, and decided to seek guidance in maximizing its investment return. Through several ISTE events, CB&A leveraged the client’s presence at the conference to boost its profile in the education industry.
Batter Up! The Dairy Dispatch Celebrates the Timeless Tradition of Waffles
For everyone who eagerly awaits the smell of freshly baked waffles and warm maple syrup on Saturday mornings – this Dairy…
Winter Won’t Leave Us, So We’re Leaving It
As March springs upon us, winter doesn’t seem to be leaving, so CB&A is leaving it behind as we travel…
Digital Badges Evolve Through Museum Education Programs
The Smithsonian Center for Learning and Digital Access recently hosted “Rewarding Museum Participation and Learning: New Approaches,” a symposium that…
Click, Learn, Earn: Digital Badges the Next Education Game-Changer
Leaders from education companies around the world will gather May 5-7 for the 2013 Ed Tech Industry Summit hosted by…