Why You Need a HubSpot Onboarding Plan
Five Steps to Maximize Your CRM Adoption Adopting a customer relationship management (CRM) or marketing automation platform such as HubSpot…
The Benefits of Running a Focus Group at an EdTech Conference
Standing out in today’s digital world can be a challenge. With every inch of screen space shouting at you to…
Henry Ford Quote
Seven Ways to Drive Leads at ISTE 2019
At the end of June, the edtech industry will converge on Philadelphia for the ISTE 2019 conference to discuss the…
Six Topics to Consider When Launching a Website
Many organizations begin a new year with a list of objectives, business goals and projects they would like to achieve….
Mari Smith Quote
The 2019 Marketing Planning Series: Website Tools and Trends
Credibility and authority are required for success in business. The very first place most people go to check for those two essential characteristics is your website. It serves as your storefront and is your brand’s single most important marketing tool–it’s accessible, it’s available 24-7 and it affords 100 percent control over the messaging your customers and prospects see.
Beth Comstock
Achieving EdTech Revenue Goals Through Sales and Marketing Collaboration
Selling to K-12 school districts, administrators and teachers demands more than just showing up at the school’s front office, making a presentation and having a new product. It requires a specific methodology that properly leverages your sales and marketing teams to meet your sales goals. It’s a process combining strategic planning, effective execution and detailed measuring. However, too few edtech companies do it well, resulting in lost opportunity, reduced ROI and disappointing sales results.
The 2019 Marketing Planning Series: Email Marketing Tools and Trends
There’s a reason why your email inbox is flooded with messages from different companies: Email marketing works, if done right. As one of the oldest forms of direct marketing–beginning in the 1990’s with the rise of the internet itself– email marketing has continually adapted to its current climate in order to survive, let alone thrive. Email marketing in education is no different; to be the best, you need to create a machine.