Simon Sinek
The 2019 Marketing Planning Series: Budget Goal Setting
“Setting marketing budgets is easy!” -No marketing professional ever. In fact, you’ve most likely learned it’s the exact opposite. There are many factors to consider, and they may change from year to year depending on the strategic initiatives of your organization.
The Road Map to Your Road Map: The Marketing Audit
With an ever-changing digital world, and the shortening attention span of consumers, it’s crucial to regularly assess your marketing efforts—such as strategic planning, social media, content marketing, email marketing and measurement.
Education Marketing Action Alert: Congress Passes Education Budget
Congress passed an FY19 spending bill shortly before the start of the new fiscal year (Oct. 1) that includes funding for the U.S. Department of Education.
While overall spending is similar to last year, the budget deal boosts federal funding for Title I by $100 million, special education by $87 million, school safety and edtech by $70 million, and career and technical education by $70 million.
Jonah Sachs
Plan Your Marketing Budget: Tools and Trends for 2019
As you execute the second half of your 2018 education marketing plan, it’s time to start strategizing and planning for the coming year.
The Anatomy of an Effective Education Marketing Email
For many education marketing companies, email is still one of the best and most cost-efficient ways to get a message…
Essential Metrics to Measure Your Back-To-School Success
Your back-to-school campaign is about to kick off – but when it’s over, how will you know if it was…
7 Summer To-Do’s to Increase Your Sales Next School Year
School is out for the summer! Well, for students perhaps, but for education technology marketers and companies, the summer is…
Your ISTE Game Plan for Education Marketing Success
Soon, thousands of educators will flock to Chicago for ISTE 2018, the ed tech industry’s largest trade show. Attendees will…