CB&A recently sponsored Madison’s Social Media Breakfast, an early morning event where local business, marketing and PR professionals gather to network and discuss an aspect of social media. September’s session was “Mobile’s Brave New World for Search and Social Marketers,” presented by Brian Klais of Pure Oxygen.
The entire CB&A team was in attendance for the event, and we’ve compiled a highlight reel of Klais’ most salient points to share with you:
2012 – The Year of Mobile
- There are 100 million smartphones in the U.S., and the market is growing at 50 percent.
- There are 40 million tablets in the U.S., and the market is growing at 100 percent.
Mobile Users Are Your Customers
- 59 percent of people use mobile devices to visit a business Web page.
- 61 percent call a business after using mobile devices to find the page.
- 88 percent take action (purchase, visit location, etc.) within the same day.
- 79 percent of people use mobile devices to help with shopping.
But Mobile Users Are Impatient
- 62 percent of mobile users will abandon a brand’s site if it’s not optimized for mobile devices.
So, it’s increasingly important to provide consumers with a helpful mobile experience. Here’s how, according to Klais:
- Dominate Mobile Search
- Connect Web and Apps
- Link Physical and Digital
For specific actionable steps on how to bolster your brand’s mobile presence using these three strategies, check out Klais’ presentation deck (complete with some fun images) here.
Are you a mobile user? Do brands do an adequate job of optimizing their sites for mobile search?