We surveyed business-to-education (B2E) professionals to uncover trends in the education marketing landscape for 2025. In our 6th annual Education Marketing Trends & Insights Report, we reveal that after an unprecedented 5-year period, the education industry is poised to return to a more typical year.
Use this research to compare your own experiences and plans with your peers’ and to inform your tactical marketing blueprint for 2025.
In our report, we found that education marketers are:
- Remaining optimistic as ESSER ends
- Interested in investing more in geo-focused campaigns
- Slightly deprioritizing retention efforts (though we caution against it)
- Prioritizing lead nurturing in an increasingly competitive market
Access our findings for more on these top 4 takeaways along with our recommendations for a successful 2025.