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Education Trends

Survey Report: What Business-to-Education Marketers Think of Event Marketing Right Now

By September 27, 2024April 10th, 2025No Comments

Has education event marketing finally bounced back from COVID?

We surveyed business-to-education professionals to learn more about their 2024 event marketing experiences and perspectives. This new report contains their responses and our insights on where event marketing stands today—what’s working, what needs a tune-up, and what we should expect next year.

You’ll want this report at your fingertips as you plan your event marketing for 2025.

You’ll learn:

  • How results stack up to pre-COVID benchmarks
  • How marketers rate the ROI of event marketing
  • How to convert event-generated leads into customers

Survey Report: What Business-to-Education Marketers Think of Event Marketing Right Now

Compare your experience to your marketing peers’ — and get insights for making the most of your 2025 event plans.